Lisa Heads to Germany on Top Secret Goldwell Mission! Part 1

Thursday 23rd February 2012

Back in October, Lisa jetted off to Miami to compete against the crème de la crème of worldwide hairdressing talent at the Global finals of hair brand Goldwell’s Color Zoom 2011 Challenge and we were over the moon when she came back clutching the Global Partner Colorist award! As part of her prize she became a member of the renowned International Color Zoom Creative Team and recently Lisa swapped London for Germany on a top secret mission to create the exclusive 2013 collection for Goldwell, which will become the campaign that’s used worldwide next year.

After jet-setting to Germany, Lisa joined forces with the other members of the Creative Team and for the next four days her feet didn’t touch the ground! Her first day was packed with planning a mood board of the hottest cuts and colours we’ll all want gracing our heads next year, creating a glossy look book of her style predictions. Then for the next two days it was down to action! Presented with a box of mannequin heads Lisa made her ideas come to life, styling multiple looks and presenting them to the rest of the team. Finally it was decision time, cutting the masses of trends they created down to just eight finished styles that will become Goldwell’s Global 2013 collection!

Click here to read part 2

 

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